About the client
The Basilica of the National Shrine of the Immaculate Conception in Washington, DC, is the largest Roman Catholic church in the United States and North America and is one of the ten largest churches in the world. This architectural wonder is the home to over 70 chapels and oratories from many different cultures around the world, as well as houses the most extensive collection of contemporary ecclesiastical art in the world. The Basilica attracts close to one million visitors per year of locals, pilgrims, and tourists. Its mission is to provide patrons a place of worship, pilgrimage, evangelization, and reconciliation, as well as spread the word of God.
OPUSfidelis — a communication and marking agency — brought me into their team to work with their client on developing the Basilica's new branding and website overhaul. The project consists of multiple phases, and each stage requires specific skillsets and teams to accomplish. My role in this phase was to design the new web site's user interface that bridges the gap between the client's needs as well as the user's.
The objective of this form is to use the data collected by OPUSfidelis during the discovery phase (user research, messaging, brand identity development, etc.) and develop a comprehensive structure and design the website. This includes aligning the client's objectives with the user's goals, create the user persona and journey to efficiently map out the site, and structure the information for usability and accessibility. I also make recommendations on the technology needed to develop specific features and design the website's interface and pages with the brand's identity guidelines.
- User Experience Designer
- Product Designer
- WordPress Developer
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
- Axure RP
- Eric Streiff - Project Manager
- Aubrey Lindberg - Digital Engagement Director